The New Ferrari FF – Why is it so important for Ferrari’s Future?
The new Ferrari FF is a pretty big risk for the company; it is their first family car. Make no mistake it is a very high end family car but that is what it is being marketed as. If it works out for them this can greatly expand the market for their cars by allowing them to sell in categories they normally don’t produce cars in. This is why the FF is so important to the company’s future.
The main reason that the FF is so important for Ferrari’s future is that it allows the company to enter into a new market. In the past Ferrari has focused exclusively on two seat cars, this does tend to limit the market for their product. By producing 
a car that most people will find to be more practical than the other offerings that the company has it is hoping that it can attract buyers who want to a Ferrari but need a car that has a little bit more room, particularly for passengers.
The other reason that the Ferrari FF is so important for the company is that there is definite limit to the number of cars that they can sell in one class. Certainly there is a demand for Ferraris and the company could easily sell more of them but this would kind of defeat the purpose. Part of the reason that a Ferrari is so desirable is that the number that are available is limited allowing for a level exclusivity. By expanding the line into a new class they can sell more cars without diluting the brand.
